I own one. I like it....alot. The newer models have a digital control for temp. My version has the regular rheostat control. Easy enough... but the newer version would take a little guesswork out of it.
Now, to be honest, I have a post graduate degree in meat science/food science. I have cooked on smokers of all sorts. All will get the job done if you know what you are doing. The Bradley takes the "fire-tending" out of the equation and makes excellent food. However, The Treager will too. The Bradley takes "biscuits" and the Treager take pellets. Specialized "food for the fire" requires you to find a source to get it (ordering it). If you are only worried about a consistent temp,either the Bradley or the BGE is the way to go.
That being said, my next purchase will be a BGE as I won't be confined to buying specialized fuel or smoke generating "biscuits or pellets". I can simply add the smoke flavor of my choice, no matter the form.