Jon Stewart asked the question a couple weeks ago, and here was my answer:
In his book on Bear bows, Choppen stated these coins were used from 1998-2003 and often referred to as "Freddy Kruger" coins.
If you've ever seen the movie "Nightmare on Elm Street", you got the image. I agree, but cannot believe it took the company that long to dump the coin since it was dreadful.