I heat stuff from every direction possible. it's important to heat the piece completely through it's thickness evenly or it won't bend and stay. when you put an entire stave in a steam tube, it is surrounded by hot water vapor. applying heat to back, belly and sides has never caused me any problem. I've accidentally "browned" a few projects because I got impatient whenI was only applying heat from one direction, but have never had any lasting damage. I just got finished dry heating a tip on a static recurve that that won't behave. is cooling as I type. when I'm doing precision corrections like this, I alway clamp it up very carefully so I don't affect anything but the exact spot I want to move. for rough staves and bow blanks I ususally manipulate the hot wood manually, then immediately clamp the way I want it until it is completely cool. you can do amazing things to a heated piece of osage.
for serious bending, like a 60 degree angular bend for a static tip, boiling is best, steaming second best, dry heating out of the question. for minor bending, dry heating with a heat gun is very convenient and works great.