Design first. Make it wide enough and/or long enough for the wood characteristics, draw weight and draw length you are targeting. Bow length is determined by draw length. Bow width is detemined by draw weight.
Dry wood is next. It must be dry.
Tillering technique is imortant too. Try not to draw it when it is too heavy. Ideally, we would not draw a bow until it is perfectly tillered and at draw weight and length. We can't meet that ideal unless very good or lucky so we try to minimize the damage that occurs during tillering.
For me, for a flat bellied bow somewhere around 50#, I like to get the limbs a little less than 5/8" thick and very even before even starting. This is going to get it bending and if I've done my job right, it should be pretty close to even bending. No major dips, no hinges, no stiff spots. From there it's just hitting weight.
Gluing in reflex is a help. I assume a 2" reflex will result in less than 1" of follow.