I love my wool hunting clothes, esp. from KOM, and there will always be a time and place where wool is the best option. That said, getting older has made me less tolerant of cold and I have to say the "techie" stuff solves this with TRULY windproof barriers which allow me to stay out longer and with more comfort. Also, modern lighter weight and better rain gear is a winner. For me, these things are worth the prices they charge (on sale or auction of course). So, my nominations for best of the best new stuff are as follows:
Sitka Fanatic hands down for quiet and ultra warmth. Traverse line for best midlayer fleece. Gradient hoodie for most versatile garment ever made.
Kuiu Raingear, any model. You stay dry in the worst weather, and it's stretchy.
First Lite Corrugate for most comfortable lightweight pants EVER and First Lite also for best merino layers, accessories.
I don't know if the "techie" stuff will hold up like wool does, but while I am waiting to find out I will be dry and warm and OUT THERE, which is the point!
IMHO.............................