My wife and I thankfully have the same tastes in coffee: dark and full of flavor. We both drink it black. We have used the same national brand for years, and like it fine, but anything gets old after a while, and we were ready to try something new, so I ordered some Fireside and some Sunset Blend. Both compare favorably with the brand we've been drinking. I have a slight preference for Sunset Blend, although it was the cheaper of the two we tried. I like having a slightly different flavor and aroma than normal, and I expect Sunset Blend will be in our rotation from now on.