I've been there and I have very close friends and family there as well. For me, the obsession of killing a big buck, bull, etc. still exists. That is a good thing and will never change. The issue becomes whether you can commit to doing it with stick and string vs. wheels or gunpowder. Sounds like your friend already feels that traditional equipment is right for him in his heart but part of his brain keeps saying, "what if I have the chance at a buck of a lifetime that I could shoot with my wheels and not my stick bow, I'll kick myself forever." That frankly is a valid question and that issue is only reconciled within. I personally had many conversations with myself in my stand and blind about that very subject. Ultimately, for me, I concluded that if the drive to kill a record book animal was so great that I didn't care how, I was not hunting for for the right reasons - I was hunting to achieve social approval instead of hunting to achieve personal and spiritual gratification and satisfaction. I concluded that I don't hunt and don't need to hunt just to receive approval from others. Once I resolved myself to not worry about hunting to recieve approval from others, I felt like a free man. Once free, I concentrated on how to maximise my opportunity at that buck/bull of a lifetime with a stickbow. I realized that its not like shooting a stickbow eliminates the chances at record book animals. Heck, once I committed to the stickbow, it seems like more and more of those opportunities came. If your friend needs further confirmation that it is indeed possible (even probable) to take a "record book" animal with a stickbow, just have him look through some of the pics posted on this site and he will see that many, many people (some repeatedly) harvest animals that are bucks/bulls of a lifetime. So, all in all, in my humble and personal opinion, your friend needs to do a little self examination within to decide why he hunts- for personal and spiritual satisfaction derived from how the animal is harvested or for personal satisfaction derived from showing the animal to others after its hanging on the wall or in the book. Please don't get me wrong, most of us love to share our hunt pics, stories and accomplishments with others but the point is, if that becomes the driving force behind why we hunt, I personally believe the critical aspects of what we do and why we do it is lost. Finally, if your friend "only gets satisfaction from having trad equipment in hand when hunting," don't worry, he will eventually find his way. Sometimes it just takes some time and a few experiences in the woods. Support his decisions, don't try to force feed him, and he will find his own way. Good luck.