These bino threads come up alot. I'm sure some others will chime in but years ago I asked Uncle Barry and Gene about binos. Barry told me that when he was younger he bought two or three (can't remember now) pairs of Swarvowski binos and that he has been using them ever since. I was alos hunting in Africa with a cheap pair of binoculars and noticed that when it got to be prime time (low light) my P.H. was able to see much more than I could. I asked him if I could try his binoculars and noticed that they were Swarvoskis and I could not believe the difference. But during the middle of the day there was not much difference between his high quality binos and my cheap ones. When do you see the most deer? Buy a pair from one of the big three companies that have been around forever and you can send them in to get refurbished for free whenever you want. After going through a number of cheap and mid range binoculars I bought a pair of Leica 8x30s. They were about $1200 at the time and I am glad I spent the money. The ability to gather light is something you can rarely see when trying binos in the store. Buying a pair of binoculars from one of the top three most reputable companies is an investment. If you spend alot of time outdoors it is worth it. All three have lifetime warranties. Leica will replace your binoculars no matter what happens to them with the exception of losing them. The glass is as good as it gets. They are compact. Trust me during deer season I use my binoculars ALOT more than I use my bow! I used to leave my cheap binoculars in the cab of my truck most days. They would fog up...not be good in low light..etc. Now I never step foot in the outdoors without my binoculars. Get one of those chest strap deals and you can easily hang stands, hike, drag deer etc. with them always at easy access and with little bother. My advice to guys looking for binoculars is no different than what many of the much more experienced veterans on this site will tell you. With binoculars you really do get what you pay for. Save some money and buy a pair you know you will use the majority of your hunting life. It's actually cheaper in the long run.