Some come off better than others. As mentioned, the writing is under the final coats of finish, so those need to come off before the name will. Depending on the finish it may have yellowed some. So taking off what is there and then redoing with new clear finish can sometimes leave a spot that looks a slightly different color. That would be less noticeable on darker colored woods.
I have done it on some Dye's before, and it can be done, but is a bit tricky. His finish is hard and you will end up with a "dent" where you sanded it off. It is very easy to make it look worse than before you started.
Sandpaper is actually ok, but very fine grit. You will need to reapply some sort of finish over the area. Again, it can be done, but takes a little knowledge about finishes.
If you want it to look perfect, your best bet is send it to Dale, or to someone else that does refinishing, like John at the Bow Hospital. Or you could just accept the name as a part of the bows history. The only one it really will bother is you.