I agree that $400-$500 is about the going rate around our area for a shoulder mount whitetail. Look at some older pieces he's done as well as new ones. See how well they have held up. There are a ton of things to look for, but for most of us, we are not going to look for the things that a judge does in a competition piece. Most of the high end guys that compete in upper level/master type ratings are few and far between. The work that most of us hunters will wind up with is a good quailty "commercial" grade piece that will look good to "us". That is not saying that commercial is bad, but there is no comparison to the normal work done by most guys to a competition piece. Another overlooked thing is that the really successful guys that have a staff might not even be the ones doing your head, although they inspect each piece out of their shop. Word of mouth and reputation go a long way in the taxidermy business. Two people I would highly recommend is Harry Whitehead of Gunner's Taxidermy in Lexington, KY. He's a personal friend and one of the premier taxidermists in the country, this guy judges other people's work, but you'll pay a premium. Another good one is Ginger Evans of Oak Falls Taxidermy. She is a real up and comer and produces some really good "commercial" heads. She is located about 40 minutes from Cincy near between Rising Sun and Dillsboro IN.