I'm probably gonna regret saying anything, But...first, Josh and Rich are right in many respects. However, most of what I see labeled "custom" is really pretty much a stock design from a small, private operation. I agree than "old" production is often preferable to new production, but its largely a matter of avasilable materials. All of my personal bows are production bows from the 60s and 70s but they have all been altered considerably to suit my personal tastes. Any bow can be customized, but few are really built to exacting standards for any individual. If I buy a pair of "Dockers", and get them in my waist and inseam measurement and in the color I want, is that "custom"? Its an overworked word and I don't begrudge the money a bowyer gets for his work, most are terribly underpaid, but custom implies a degree of fitting that most companies, latge or small, can't or won't bother to deliver. As far as "production" bows go- in their heyday, the custom shops of Bear and Pearson were as busy as any departments in their respective companies. We are a gullible bunch, by and large, but saying something's so doesn't make it so. I've listened to too many bowyers tell me that what I wanted wasn't what I wanted and if I'd change my mindset they would build me the perfect bow. That ain't custom. Grant