I posted this elsewhere, but here it is again:
If you really want to make curly maple pop, there's a 5-6 step finishing cycle. Something similar was described in 'Finewoodworking' a year or two ago (love that magazine)
1. Dye it with a DARK dye - black or dark brown. When dry, sand most of it off, leaving just the stripes dark.
2. Dye it with a mid-tone dye. I like a colonial maple concentrated dye used straight. Then sand some of that out. Ends up giving all the curls more depth and character and a reddish hue.
3. Finish the dye steps with a light dye. An amber or honey color looks good. It tones the maple down and lets the darker shades you put in play first fiddle.
4. Oil the snot out of it with Watco Danish oil to make it all shimmer
5. Seal everything in with a washcoat of dewaxed shellac
6. Finish off with a few topcoats of your favorite hard finish. Poly, or my current favorite, hand-rubbed epoxy.
The process takes forever, but looks fantastic and is durable.