It's a pretty decent read, but I hate the comic san sariff font used in the text. The pictures of the building process are really good and Jack goes into great detail on how he builds a bow and the reasons why he does someting the way he does. He definitely has his opinions on the "right" way of doing things, but I guess he can back it up with the demand for his bows and the price they fetch. Overall, I'd say it was worth the money.