Titanium Nitriding is a coating for the high speed and cobalt steel drill bits that reduces wear for many applications, but the carbide tips of a masonry drill will do a lot better in hard steel. Pure carbide drills, even better, and then coated, better yet, but in a hand drill, watch for any side load, they will snap oh so easily. I've been in the machining industry for a long time, and have had first hand experience getting broken drills and taps out of hard materials. Never fun. But, again, really nice work!