Having been in buis for several years, non archery related buis, I can say without a doubt if I spend a grand on advertising (example going to a shoots, or whatever) I'll get a grand of buis. So after awhile you realize that it's cheaper to stay home and not make money than travel all over gods creation packing merch and not making money or breaking even! Bottom line. period. Your in buis to make money! The ol saying word of mouth is the best advertising is the truth so they are well ahead to just donate some gear rather than show up with gear!