Used it back in about 1980 in Pennsylvania before scent use was common. I put some on my hat, collar, clothes etc. Just a tiny dab here and there. Walked up onto a doe by accident and she stood there and stomped, snorted and all the usual stuff but I didn't move a bit. Then she started to circle until she got my wind. She stood there and lip curled (sort of, that's what it looked like anyway) head bobbed and even walked a little closer to about 20 yards when she just sort of relaxed and walked away. I was so busy imitating a tree that I never even tried to shoot. Heck, I was only 15 and didn't really have a clue about bowhunting.
So, the one time I was using it and had an encounter fairly close, I'd say it worked. Don't know about nowadays with deer able to tell the difference between Tinks 69 and Mrs Doe Pee and probably tell ya which one was fresher....