I've ordered stuff from FS for years and I've never had a problem and they've been pretty competitive on pricing. (I'm just sayin'... They're $2 cheaper than everybody on Gold Tip Trad hunter shafts.) But now that I've gotten rid of my training wheels (and cams) I've found they seem less and less willing to offer the kind of trad stuff and services that I want. Wait, a minute, maybe I said that wrong. I seem to be wanting stuff they don't like to bother with. I feel like I'm trying to order a rye bun on my Big Mac, you know?
So I am naturally drifting away from them.
Shipping is a big issue for me because I live a gazillion miles from the nearest archery shop, so I have to shop on-line. Rocky Mountain Specialty Gear has a great flat-rate shipping policy, for example, and I appreciate that a lot. And some big box on-line retailers may have lower prices, but you have to calculate in that shipping charge because if you always go with the lowest price, and you have to go to multiple sources to get the lowest price, the shipping will vaporize that price advantage.
If it's close I'll always give the business to a trad-only shop, but if it's significantly different I go with the lower price.
If I had a local shop, I'd try to shop there, even if significantly higher, but there's a limit to that. (It's called my lovely wife.)