I agree the Kuiu looks to follow the predator concept.
The camel/kahki color is just to light in shade for my taste for where I hunt. I think it could be a great pattern and color choice for some other terrain.
I had a wool hat made in a similar camo.
When viewed in a black & white pic it still really stands out. My current jacket does too for that matter.
I have some winter stuff ( white ) for when the snow flies.
I'm currently looking/saving for a new and very quiet and warm parka with the right color shades....ever ongoing...lol
I did have a new hat made in green and brown. That one does blend in very nice.
Here's the old hat with a pattern and color similar to the Kuiu...