The plethora of viable choices today has instead muddied the water. Moderate set-ups with tuned arrows and sharp BH’s will foot the bill for most heads. Splitting hair decisions will continue to be driven by what is the rave today, possibly limited experience or what someone may have on hand. Even great BH designs may receive unwarranted criticism due to inadequate shot placement.
Marketing successful ploys may merely be to effectively focus on a possibly unique beneficial feature and let the consumer’s mind magnify its benefit a 100 times.
I find Charlie Lamb’s response to be on the mark.