Greater market coverage, increased distribution. Samick headquarters is in Korea; except for high-end target bows, manufacturing is done in China. This facility produces 1000's of bows and are sold globally under various labels. Don't confuse the distribution label for the manufacturer. Companies like PSE, which produce primarily compound bows, will sell a few recurves and longbows, purchased overseas and put to market with their own branding. Martin Archery has done the same thing.