Iowabowhunter
I am an ASAT fan, it is my #1 choice in camo. I also like merino wool so my closet is full of First Lite in ASAT. KUIU is really good stuff, thy have some great fabrics and it is very well made...just wish they offered it in ASAT. I bought an entire outfit in Vias when it first came out but ended up selling it after a year or so of never using it (always used my ASAT). The Vias is a good camo pattern but I still prefer ASAT hands down. I do have some of KUIU stuff, namely the down insulation line...vest and pullover along with their new down sleeping bag which just arrived yesterday. Their down sleeping bag is game changer in down bags. At the new pricing, given the quality of KUIU stuff, I think it would be hard not to go KUIU unless you must have wool outer wear and the wide variety of Merino wool like FIrst Lite offers. Both great companies.