I think people have certain brands they identify with quality, and have an idea of what those brands should cost on the used market. Sometimes I will hear something good about some other brand, and might want to try one out. If a brand is not already on my list, or hasn't otherwise come to my attention, I probably won't pay much attention to an ad about it. OTOH, if someone is selling some bows at a tournament, I might pick up a bow I've never heard of. If it looks good and feels good in my hand, I might shoot it. If it shoots well for me, I might buy it. So if I had a bow that wasn't well known, I might try selling it at an archery meet rather than through an ad.
It is a mistake to expect to sell a bow right away, regardless of how well known it is. Maybe you will, but that is just luck. I had a bow made by a well known bowyer that I tried to sell a year or so ago because it had become too heavy for me. I got some nibbles, but no bites. After about six months, a friend shot it and liked it, so I gave it to him. I'd rather give a good bow away than sell it for less than it is worth. What goes around, comes around. A few weeks after that, one of the people who had expressed interest in it before wrote back with a full price offer. Oh well, too late.