Bowhunters, whether trad or compound shooters, have needed better heads for turkey/goose etc. hunting for years. We need a head that will put a bird down at once or close to it.
Today well hit birds often either get away to die somewhere else or lead hunters on a heckuva chase for hundreds of yards through all kinds of mess. Wounded turkeys don't bleed much and can hide in and under unlikely places.
The Scorpio and other such devices helped somewhat in keeping the arrow in the bird, but there is plenty of room for improvement. The Guillotine was an interesting attempt at a step forward. It will sure work out of either a trad bow or a compound. "Awesome" is a word that has been so overused over the last 30 years that it has lost much of its force, but awesome is a fair description of what that head can look like in action. When I see a gobbler's head fly a foot in the opposite direction from his body, I am delighted through and through.
Wordsworth's heart leapt up when he beheld a rainbow in the sky. I feel the same way when I see a turkey head in the sky, hehehehehe...
Hats off to Magnus if they've been able to create a head that flies a little better, holds up longer, is re-sharpenable, etc.
I hope Mike Sohm and the fellas at Magnus make a ton of money. Fred Bear didn't exactly die penniless.
I hope the poor get richer, the middle class gets richer, and the rich get richer.
It often seems that Europeans harbor an ingrained disdain for "the help", and in a hunting context that translates into disapproval of mere equipment makers and tradesmen making a bundle. It is the landed gentry who hunt who are supposed to have the bundle otherwise the purity of the sport is sullied by the chase for filthy lucre or something.
If the Bullhead leads to more recovered game, why not wish Magnus every success with it?