The difficulty is that the sponsors he is showing- you can bet they aren't the "first tier" ones he is TRYING to get, like Primos, Realtree, Mossy Oak, etc.
If you know folks at these places, like I do at Mossy Oak, you need to alert them to what is happening and proactively advise them why this is a bad idea and why it shouldn't happen BEFORE they agree to sponsor. Once they commit, a company that large is like a battleship and will be difficult to change course, believe me.