I don't make knives myself...I don't have the time and I really like owning the best I can afford...and just about any knife maker could make one better than I ever could. But I collect knives like Tippit does bows (and those that have seen his basement know what a statement that is). As someone who has seen a lot of great knives come through my hands, I'd like to offer some unsolicited advice for those new and upcoming knife builders here on this site. Some very talented individuals showcase their skills on these threads, I just thought those looking for the next level may need some ideas. These are strictly my opinion...so take them for the $.02 it's not worth

. But if you build knives to sell and/or build them for the pride of making a functional work of art, I think you may find some of these helpful.
One thing I see that commonly seperates good knives from great knives is the contours of handle. Not only should it fit well in the hand, but a handle should look graceful from all angles. Frequently I see handles just stuck on...ground in great side profiles but the overhead/underside profiles seem to have been overlooked. The handle material transition to the blade is a right angle instead of a sloping transition from all angles. Same with the rear of the handle when viewed overhead, just a straight block. The outside of the handle slabs are perpindicular lines with no subtle or graceful curves to fit the hand and please the eye. Put some curves in your handles from all angles and I'll bet you'll like the way the the handle performs and certainly will increase the eye candy value.
Experiment with blade shapes. A straight blade is functional but as you progress with your grinding, branch out with different grinds. Change the location of the tip angle, the belly of the blade etc. I sometimes buy a knife just because the blade shape is different than I've seen before. Imho, I think almost any blade shape is servicable and you just may find one different than you normally grind to work better in some circumstances. Also try tapering the tang and filework...though not purely functional, both add a lot of "pop".
Sheaths. Sometimes I've fallen in love with a knife and purchased it only to sell it quickly thereafter because I hated the sheath. Look at Doug Campbell's leather work...you don't have to be fancy shmancy to build a great sheath for your knife. Flimsy sheaths are the bane of fine blades.
Fit/finish. I've seen some awesome knives that seems to have everything but on closer inspection, they lack a lot in the finish department. Pits in the handle that have not been sanded down (though it sometimes adds character in certain burls), handles not fitting seamless with blades (raised or recessed edges), uneven grinds or grinds not taken as far back on the blade as possible, makers mark not uniform depth (like it's hit off/angle), final sharpness, etc. It's common to see knives 95% right on but that last 5% seems to have been so overlooked it's obvious.
Just some ramblings from a steel junky...not meant to be a "know it all" or self proclaimed expert on the subject. As always, your mileage may vary.