Ranger, yes you can but it depends on the amount of set(and damage) it has developed. When a bow takes set the cells on the belly are damaged by excessive and/or uneven compression forces and the wood fibers on the back are stretched. If the cell damage isn't too excessive, some reflex will take hold. Also, depending on the amount of set, even adding reflex doesn't necessarily mean the bow's tips will be forward of the handle when unbraced.
All wood bows take set to some extent. That is natural when natural materials are used. To what extent depends on the particular piece of wood used and how well it was tillered.
Reflex can be added by clamping the bow to a form(belly up) and heated like when straightening or bending tips. Once cool the stave will hold a portion of this reflex...but if the belly cells are already collapsed the reflex will not remain when the stress is added(bracing and/or pulling).
Heat treating(or tempering) also helps by increasing the compression strength of the wood.
Adding reflex is not an automatic fix. There are many variables. By adding reflex to a damaged bow can cause more set because you are stressing the wood more. Your best option would be to add reflex at floor tiller stage, before the stave is stressed at all, and with careful tillering you can achieve a finished, shot in bow with a bit of reflex or a flat profile.