Because you are skeptical makes it so, Tony? I know Ed personally. He isn't getting paid to write his studies. I have not seen any ads using his information, but if someone quotes his studies...does that mean he is compensated?
I know for a fact that his studies were turned down by some pretty influential magazines due to worries about advertisers. Ed only buys the heads he uses...he does not take FREE heads from manufacturers.
People cite all kinds of sources of information to market products, government agencies, magazine articles, experts in their field, heck, they even cite their competitors on occasion. I'm not certain that is proof they are compensating the source. All they have to do is identify the source, not pay them.
Chad, you have a 50/50 chance when you make a bad shot- you are either going to make a bad soft tissue hit, or a bone hit. If your broadhead is sharp, its going to cut what it cuts. If your broadhead doesn't do well against bone, YOU ARE NOT GOING TO KILL THE ANIMAL.
I cannot count all the times I've heard people talk about hitting a game animal, like the "easy to kill" whitetail in the shoulder and the arrow 'bounced off' the deer.
Science is great...but when you are dealing with straight science its difficult to impossible to replicate shooting a broadhead arrow through a body- with fluids, soft, hard, and inbetween tissues, hair, skin, and bone EXCEPT by doing just that. I think that is what Ed has done. I don't think he is searching for anything but the truth in his endeavors....
I'm Ray Hammond, and I have not been compensated for this post.