Hey David,
I used to leave my bow strung overnight and then serve it. But lately I've been serving it right away.
What I do, is serve the string in the direction that when I put twists in my string, the serving will also tighten.
I feel most people don't know about that, and when they put twists in their string, they're ever-so-slightly, untwisting their serving.
It's especially noticeable when you make a string that's a tad too long, and you serve it and then have to put a lot of twists in it. If you've got it served up in reverse to how the string twists, it'll loosen up a lot.
Anyway, that's what works for me.
hnh
OOPS, EDIT: But I still string my bow up overnight just to let the string stretch out. But now, I just serve it before I stretch it.