Took a look at the link.
Please take anything I say (type?) as an attempt to be helpful.
I've been doing graphics, literally, all my life. My mum was a watercolour painter, so I grew up drawing and painting. I've made my living in the graphics game for 40 years now.
Stark black and red on a white background somehow doesn't fit the whole 'archery thing'
Colour and typography are really important regarding the presentation of ideas.
When you think of going out with your bow next time, as you step out of the door, what colours do you think of and just go from there.
Hope this helps.