The measurements are generally taken on the belly side of the limbs at the ends of the fadeouts or dips, and measured perpendicular to the string.
I don't tiller my bows to a predetermined positive measurement like most folks do, so I'll let them tell you why they do that.
I hold the bow and string on the tillering tree how it will be held when shot, and balance the limbs' relative strengths so the nock of the arrow comes straight back... being pulled neither one way or the other by a stronger limb... and then the braced profile is whatever it is, and it can vary from bow to bow... that's why I don't try to predetermine/guess it.