For me it has been a 2 step process. First, I fell in love with bowhunting. The time of year, length of season and the fact that you can hunt during the peak of the rut all had something to do with it in the beginning. But, as I bow hunted more, I also discovered that it made me a better hunter in general. You need to get closer to the deer, and so you end up watching deer that are out of range a lot more. Deer that would have been dead within 10 seconds if I had my rifle, I now had to watch for minutes ~often many minutes~ and most of them just walked away. But watching all those deer and how they reacted to different sounds, or movements, and what they did when they caught my scent really made me understand them, and how to hunt them, a lot better than I ever had before.
Then last archery season, as I was carrying a treestand and a bow that weighs about 5 pounds, I thought "this is stupid". Now, I love hunting from a treestand, because it forces me to stay still, and I see all sorts of things from one that I rarely would see from the ground. But sometimes, I would like to still hunt with my bow, but I never felt like I could get a good shot with my wheelie from the ground. It would just take too long and require too much movement.
So I decided I was going to get a new bow in the next year or so, and if I could get good enough with a trad bow that I was being respectful of the animals I was hunting, that I would go that direction. After all the cost of a new compound is about the same as the price of a good trad bow, and they just kinda suit my style better. (I just like old style stuff, fish with bamboo flyrods, etc).
Now I've been shooting my Dads old Pearson Cougar most of the winter and it is going pretty well, but that is just in the basement at about 8 yards. If I can keep the groups tight out to about 20 or so, my decision will be made for me and I will never look back.