On my longbows I start at 6" and adjust from there. It normally ends up pretty close to that.
If I were to start selling one of my longbows I would determine where the sweet spot was for that particular bow and design at 28" draw, lets say 6.25", and state 6.25" BH plus/minus .5". I would imagine the bow companies do the same thing, but have lots of samples to determine that their range is correct.