Maybe I’m crazy but when I have fellow craftsmen build me anything I use, especially for hunting, I get attached to the sentiment, relationship, pride, etc in using it. The art, craftsmanship, talent, experience, knowledge, you get this from custom. Whether you ordered every aspect or bought a stock “custom”. I have bows from many bowyers, my own creations, clothing fellow craftsmen made, knives, etc and I guess I get a warm friendly feeling when I use them. It’s like mojo, a connection, whatever you want to call it. I shot a giant buck one year and on the way to cabin I remember calling a steve Turay to tell him what I did with one of his bows, he was my first call, and I felt excited as a kid at Christmas. I’ve killed a ton of deer, but still I love relaying the success with the creators. My first two deer of my life were with a Great Northern bow 30 years ago and it changed my life, so I love telling the guys of that..it’s not easy to put into words the why behind custom, but I know I’m all in.