Yup, agree. I think hunting and a 'keep it simple' mindset is the lifesblood of where archery came from and largely was until the advent of modern Olympic-style gear, techniques and marketing approaches that have made it more of a commercial opportunity. Not that there's anything wrong with archery as a business, and certainly target archery is a fine sport and deserves it's due, but from a practical and stylistic standpoint target and hunting archery are quite different in key areas. Hunting-style (and gear...but that's for another discussion) should have it's own identity as should target archery. They deserve their own identities. In a sense, making the two into one 'hybrid traditional' and looking the other way as if they are the same thing does a dis-service to both, as it also does to the early pioneers and current followers of simple (and far less glorious or lucrative) hunting-style.
I guess you could say we should all try to get along with each other, but then getting along doesn't always mean we all should wear the same clothes, drive the same car, eat the same food or prefer the same approach to how we live our lives. Archery, and respecting the identities of each version of it, is really no different.