There are literally 100's of different kinds of finish you can use, and each one of them have their own personality as far as being user friendly, durability, and longevity. There is also a HUGE range in price on these materials. If you have a spray booth set up and a spray rig, you can shoot high gloss material and still get a satin matte finish just by just turning up the pressure and shooting a fine mist on the last 2 coats from about 12'' away. This applies to any finish you use. It takes a bit of practice, but works well.
I prefer an auto clear coat myself, and only shoot high gloss.
If you want a cost effective rattle can finish that's user friendly, I'd recommend Helmsman spar varnish. But...... I've never tried this newer wheel finish the guys are using. No help there.
Here is an example of the high gloss / Matte finish
Kirk