That's great news, Roger. Not surprising at all. It looks great and blends in well.
I went hunting with a friend a few weeks ago. He was dressed in typical name-brand camo, and I was wearing my jacket in this new pattern. And unsolicited, he said, "That jacket you're wearing is way more camo than this stuff I'm wearing."
I don't have anything against name-brand camo patterns—I still wear a lot of it, in fact. But there's something about wool that really disappears in the woods, especially when the pattern is as good as this new one.