Good point, Curt. Perhaps using the word "camo" in terms of trying to go without it is missing the intention or ambition, at least for me. I absolutely do want to blend-in to my surroundings, but I want to do so wearing (for want of a better word) "normal" clothing, clothing that not only works in the bush, but that I'm also happy to duck into the shop in - clothing that is more in the "style" of the early pioneers like Pope, Young, Hill, and even Negley in Africa, where camo patterns weren't, and in some cases still aren't, allowed. It's not something I strongly believe everyone should do, but I suppose it is a small way of going against the grain of modern consumerism and marketing as it pertains to bowhunting - I say "small" because even if I don't wear a camo brand, I am still a modern consumer, and still very much a part of the bowhunting market in other areas. I see it as a little step back in time, and that appeals to my sense of history and nostalgia, and the romance of hunting with the bow and arrow in yesteryear - yes, I know, a bit soppy, eh! Now, I'll probably never get into selfbows and stoneheads, and will always have fibreglass on my bows and plastic nocks, but I view wearing normal clothing as one very small but personally satisfying way of stepping back in time. I must admit that I did enjoy reading Jay Massey's thoughts on the subject in "A Thousand Campfires". And over here in Australia, I have been inspired by the success and viewpoints of Jeff Challacombe and Ben Maher in this area.