Looking at price from Mr. Schlief's perspective, here's what you have.
1. Initial tooling and development costs. For a small business this is a considerable amount.
2. How many of these broadheads, two- and three-bladed, can Mr. Schlief realistically expect to sell per year? If you're honest, you know that the market for HEAVY broadheads is small. Yet he must earn his costs in #1 -- remembering the small size of his business.
3. Market analysis: If Mr. Schlief were to lower his price 50 percent, would he sell more than twice as many blades as he projects he will sell each year? Were he to do so, would this sales figure be reached every year? What about a price 30 percent of what it is now?
From the other way, how many sales would Mr. Schlief lose because of excessive cost were his price to be 25 percent higher?
Until or unless bowhunters migrate from lusting for arrow speed to penetration, the market for HEAVY broadheads will remain miniscule. Larger manufacturers will not sell enough heavy broadheads at attractive prices to warrant a small manufacturer offering "best of breed" broadheads at a semireasonable price, recognizing his market is large enough to warrant its price.
Now, the situation is reversed. Apparently, this is the same situation that occurs with Silver Flame broadheads. And this broadhead, being first to market, has set a price-value floor.