Yep, me too! I aim for the top of the heart, but then again it always depends on the angle and distance as well, I just usually visualize where I want my arrow to exit and aim at that spot holding low. When we started videoing our hunts several years ago, if was amazing to see how much animals move at the shot. Every single animals I and others have shot on video has reacted to the bow going off, whether it was just a flinch or all out dropping and twisting, everyone reacted! It always suprised me to recover some deer and find the impact point totally different then where I thought the arrow had hit, but by watching it on video you can definitley see the animals reaction to the shot even though at the time of the shot, the eye did not pick it up! Mark