Most everything you need to do is covered above, but to summarize:
Straighten your shafts...you cannot have good results when your arrows are bouncing around. This is a major part of getting a uniform crest.
Thin your paint, but not too thin... Testors always worked for me, but it is getting harder to find. I am experimenting with hobby acrylics. I am yet too see how durable they will be, but coverage is much better than I expected. Although I swear by Bohning for my crown dips, I have never liked Bohning for cresting. It tends to be too thin for me, and I don't get good coverage. Others seem to do fine with it.
Use good brushes... I bought a couple of automotive pin striping brushes from Paul Brunner years (decades?) ago, and I am still using these brushes today. I was using cheap hobby brushes and really balked at spending the money on these brushes, but they make a world of difference and last forever if you take care of them. The long bristles help maintain contact with the arrow shaft and 'smooth out' some of the imperfections created by slightly crooked shafts.
Control your crestor speed...Add a rheostat if your motor is too fast. You cannot get good coverage if you are spinning too fast, and if you are spattering paint, you are way too fast! My crestor... built from an eight track tape player in the '70s... still spins at just the right speed!
Seal your crest....If you are using Testors or acrylics, they will smear from rest contact and target penetration if you do not seal them. I use a spray acrylic and lightly spray a couple of seal coats over the crest area. Be very careful doing this with Testors! The acrylic spray will make your Testors crest run if you use heavy coats, especially if you use any metal flake. The acrylics I am playing with now don't seem to run and are giving a better than expected coverage.
Good luck and have fun! Nothing personalizes your equipment as much as your very own crest!