I have a Matrix recurve model and it is as easy to setup as Kurt demonstrated. I take it out of the bag, shake out, open one section and place my knee on the other hubs to keep the blind from sliding away and give some resistance as I pop out that first hub. After that it is just a matter of standing up with all the hubs in one hand and pulling the blind up and over myself, just as Kurt demonstrated. I don't so much worry about the order all the hubs are stacked, like in the video, as the real secret is to pick up all of them in one hand. Otherwise it can becomes that football and monkey thing.
I have owned a DB I-5 before this and it was as easy to put up and take down. I have never had a pole break or seam rip, or any problem for that matter. The quality of the blind material is the biggest difference I have seen over other blinds and is where I think the extra cost is.
The only complaint I have is the carry strap and bag. If you stick two chairs in the bag with the blind and strap it across your back, it is not comfortable to carry it very far. I thought about getting a "wild thing" pack, but seemed pretty costly. (I know that may seem funny that I don't think the DB blind is over priced, but do think the "wild thing" pack is way overpriced.)
Well I have solved that problem this spring. I bought a blind pack system called the "blind hog" and it is awesome! I can now carry my recurve model matrix and blind stakes, two chairs, two decoys and stakes, snacks, drinks, binos, calls, and even strap on a gun or bow. It has molded back, shoulder and waist straps and keeps the top of the blind below my head. My 7 year old daughter hunts with me and we can now carry all that comfortably on my back. I found my "blind hog" at my local sporting goods mega center for $79.