There's been a lot of talk about "over-reaction" here, and in a sense it's justified: in the Big Picture, neither the original ad nor the details of the discussion here are going to matter much. But there are larger principles involved. As any corporate entity gets larger, its natural history is to become less aware of its constituency's needs and concerns. Doesn't matter if it's Cabelas, the Wall Street banking industry, or the federal government. That doesn't HAVE to happen... but that's the default position, and that's what WILL happen unless someone (either the corporation or its customers) prevents it. And let's face it: a lot of the big problems facing hunting in general and bowhunting in particular have arisen directly because of corporate, commercial greed. (Does anyone here think we would be sharing archery seasons with crossbows if someone wasn't making a lot of money selling crossbows?) So, unless we do respond appropriately to this kind of thing, we're going to get run over. Meanwhile, this episode represents a good argument for buying from a favorite bowyer, the local sporting goods store, a trad supply catalog, or someone else who still gets it. Don