I personally do not find offense in that commercial, however, that being said,
I am distressed by one thing. In this day and age very few people know anything of substance about the wild. Face it, many have no idea where our food comes from or what happens to it prior to the store where they purchase it.
What they see on TV and in the computer is the ONLY thing that many know, truthful or not. What they see can and does, on a daily basis, affect and mould their minds, their ideas, and their knowledge.
Yes sir, seeing that ad can most certainly cause or back up some folks to believe exactly what was portrayed. . . if you are carrying one of those antique bows, you are a slob, stupid, not able enough to own and carry a "real" bow, and likely drunk as all hunters are.
Connotations can be amplified from there. That guy is a bumbling fool, he carries a stick bow, which is bad, everybody knows that. Stick bows are associated with fools and inept folks and thus they are inept weapons. Why are they not illegal.
If we do NOT voice up against this, whether it was simply a slip with not enough forethought given, or a callous act against Trad folks, then we allow this indoctrination to stand.
To be honest, simply pulling the ad is not near enough. People viewed this already. A broadcast apology and explanation seems in order.
If you truly believe it doesn't matter, you'd better wake up. It has been happening all around us, regarding a lot of different topics,for years. You don't have to prove anything. All you have to do is say it loud enough and long enough.
ChuckC