Joe, the term "marketing ploy" may not be one I agree with, but I'd like to observe with some bewilderment that some top-notch gentlemen in the industry take some poetic licence to sell their excellent products. Again, these are fine gentlemen who help me out a lot, providing excellent service and products. I will continue to be a repeat customer for these companies, but I find their claims to be somewhat over-the-top:
"Learn how to shoot this bow, and you will take more game than you would with any other." I love the bow, but hmmmm...
"The World's Most Deadly Broadhead!" Really? Well, obviously Ed Ashby got it wrong by not recommending it to hunt buffalo with, as by the sounds of it, it would easily take elephant and hippo.
"Catalogue for the Master Bowhunter." So, if I don't have any of this gear, the outcome won't be what it could? Poor old Howard and Fred - they never really cut the grade according to this.
Again, these statements are made by businesses owned by first-class gentlemen, and I'll continue to support them, because I really do like some of their products.
I must be pretty old-fashioned, because even though I should just accept that this is part of living in a modern, business-driven world, such claims don't sit well with me.
Once again, I would like to add that I can still like and respect a bloke even if I don't agree with everything he might write about his product.