How about this, an arch of "Challenge" over a pic of a person drawing a stick bow on a anmial, then underneath it, "Do you have what it takes?"
Or use the concept like Summit treestands did with the buck and doe in the S.
Or coule have a figure that is native american kneeling shooting to the left, right behind him another reaching his out with left hand over a deer. On the right a person kneeling shooting to the right, behind him a person standing grabbing the bow with right hand, if color or puter animated could have the bow transition from primitive to modern. Underneath "Legacy of Tradition is forever".