Bothers me a bunch! I would never buy a bow with someone elses name on it. But, if I absolutely had to have the bow, the name would be off in a pair of skinny seconds. Heck, I have three very high end bows which were made to my specs and I didn't even put my own name on them. Putting your name on a bow to me is like tatooing your girlfriend's name on your arm... not a good idea for a number of reasons. On a more philosophical lever, we don't own any of our stuff, it's just on loan to us while we are here.