I would agree that communication is key... and give realistic expectations on delivery. Checking the mailbox every day wondering if today is the lucky day only to be dissappointed gets hard to take after a month or so. While a tradgang post might reach the most number of people quickly, those who are waiting would probably appreciate a quick word on when their specific bow might be ready.
Good luck with the backlog. I've got plenty to keep me busy as long as I get mine in plenty of time to gear up for hunting season!