I was unfamiliar with the markeing campaign. I thought the thread creator made put the spin on WWJD to draw attention to the thread.
Fred Eichler is my 2nd favorite bowhunter on TV. Tim Strickland is my first favorite because of his cerebral, technical approach to archery.
On first thought, I didn't like the marketing approach of WWFD. On second thought though, for those who don't know Jesus it won't matter to them. For those who do know Jesus WWFD will simply be another reminder of Him and that's sure ok with me.