I have a friend who is a wonderful (and very wealthy) businessman. One of the mottoes he stands by in making important marketing decisions is that "Minds Hate Confusion."
If I see a store named "The Magnet Maven," I won't walk two blocks to go see what it is... because I don't care enough to try to figure it out. It probably wouldn't matter anyway, because the store is probably already closed because the name affected too many others in the same way.
The application, here, is that I wouldn't think a lot of people want to have to figure out what distinctions six different names mean in a line of two new longbows. I could be way off, but still stand by my suggestion from W-A-Y back on page 12 of this interesting thread. One distinct model name for each of the two new bows, and three easily understood and matching grade levels in those models.
Thanks for the fun and mental exercise your contest has provided here on the 'Gang. Have a great trip, and good luck choosing from all these names!
Daryl
Originally posted by Hawkeye:
...I also thought it might be easiest for your customers to track if there was a name for each longbow riser style, then a common designation to show the upgrade levels.
For your the new longbow you have pictured: the Stalker "South Wind"- in Classic, Custom (or Deluxe), and Premium (or Safari, or Elite) grades.
For the more traditional style riser: the Stalker "South Breeze"- in the same three "grades."...
Topic: Name the prototype and win a FREE longbow! Winners announced, page 35! (Read 17399 times)
