I've found paper tuning to be the best, easiest, and quickest way to tune the arrow to my bow/shooting technique so far.
YES, the arrow is always flexing as it travels to the target.
However, this flexing becomes less and less as the arrow travels.
Some here have stated they paper tested at 10yds.
I have found 10 yds to be way too far back to profit from paper tuning. The arrow and its fletching has already corrected its flight to a degree that makes it very hard to notice if it's tuned.
When the arrow is flexing around through its paradox it use using more energy per foot of travel than when it's flying straight.
So..we want to get that arrow flying straight as soon as we can without putting so much fletching on it to slow it's travel more than needed.
Now each arrow will paradox at a greater or lesser rate depending on your bow (how far from cut to center), how much fletching the arrow has, the spine of the arrow, the profile of the arrow (parr vs tapered), and to some degree the material the arrow is made from (carbon vs wood..even some woods are "snappier" than others)
..a clean consistent release helps too..lol
Anyway, myself and others have found that shooting at paper from about 7-8 feet..yes FEET..seems to be the "magic" spot.
I know bareshafting works. I've done it.
My problem with bareshafting is that you aren't testing your finished arrow. You need to account for the perceived stiffening of the spine caused by adding fletching. I would rather do my testing with an arrow setup in its finished state.
Some have said they need to retune after adding broadheads when paper tuning.
There are some broadheads that are so long they'll change your FOC a high enough degree to cause your arrows to flex differently.
I use 200grn grizz's (pretty long) and have not seen this change.
After paper tuning with field points, you can add a wt matched broadhead and your arrow will fly sweet as long as the broadhead is on straight.
I have wondered "So now my arrow punched a nice hole thru the paper at 7'. What is it doing at 10',15'...10yds...."
After testing my question..guess what..still punching holes..YAY! If I get much more than 15yds back the paper shows the arrow nock is low because of the trajectory or the arrow.
To each his own.
I would really recommend giving paper testing an honest try.
Good luck whatever you do.